Caller ID for voice calls: how to change it and improve its reputation

Your caller ID is the number that appears when your automated call reaches someone, and you can change it for a single broadcast or for all of them.

But if your calls are being labeled "Scam Likely" or "Potential Spam," changing the number usually isn't the fix. The carrier applies those labels based on your number's reputation, and neither you nor Text-Em-All can reach in and remove one. What you can do is improve the reputation the labels are based on, which is the part of this that's genuinely in your hands. This article covers both: how to set your caller ID, and how to keep it trusted.

How do I change the caller ID for a single broadcast?

You can set a different caller ID for one voice broadcast from the Broadcast Settings on Create Broadcast Step 1. This applies only to that broadcast, not your future ones.

Select Voice Only or Text & Voice on Create Broadcast Step 1.
Scroll to the Broadcast Settings section.
Click the Caller ID field and enter the phone number you want to display.
Click Continue.

How do I change my default caller ID for all future broadcasts?

You can change the caller ID used for every future broadcast from Voice Settings. This sets your account default, so you don't have to change it each time.

Go to Settings, then the Voice Settings page.
Click Edit next to the Caller ID setting.
Type your new Caller ID number.
Click Save.

Why do my calls show up as "Scam Likely" or "Potential Spam"?

Carriers label a call based on how the number behaves, not on what the message says. The carrier and its analytics partners apply the label, so it isn't something Text-Em-All can switch off on our end, and their analytics never listen to your recording. They score patterns, and a legitimate number can get flagged when its pattern looks unusual. The signals that move a score the most:

Call volume against your own history. Sending 50 calls one day and 5,000 the next looks like a call center that just spun up.
Consistency. A number that goes quiet, then sends in bursts, looks suspicious. A number with no recent history is treated like a stranger, so steady, regular sending protects your score better than occasional bursts.
Answer rate and call length. Calls that are answered and then quickly hung up look like calls people didn’t want.
Complaints. When a recipient marks your number as spam, it counts as a complaint. Even a 1- to 2-percent complaint rate quickly degrades a number's reputation.

How do I improve my caller ID reputation?

The most effective step is to register your numbers with the Free Caller Registry, a free tool that submits them to major call analytics companies at once.

Carriers make the final call on labeling, but reputation is where you have the most control. Because they score behavior, your Caller ID reputation can change.

Registering increases your Caller ID’s score, and if future sends pull it back down, you can register again to request a fresh review.

Alongside registering, keep the habits that build a clean reputation:

Register your numbers at the Free Caller Registry: https://www.freecallerregistry.com/
Hold your volume and pacing steady rather than sending in spikes.
Honor opt-outs quickly, so complaints stay low. Learn how Text-Em-All does this for you automatically.

Registering doesn't guarantee a call will never be labeled "Scam Likely," but it's the single best step to reduce wrongful "Scam Likely" flags. The analytics companies also offer their own business-facing tools if you want to check how your numbers are seen, such as TNS Call Guardian (https://www.callguardian.com/) and Hiya Business (https://hiya.com/business).

Will changing my caller ID fix a spam label?

Usually not, and it can be worse before it's better. A new number has no sending history, so carrier analytics treat it as an unknown and may score it low until it builds a track record. Swapping caller IDs isn't a shortcut around a reputation problem. The reliable fix is steady, well-paced sending over time, plus keeping your numbers registered.

Can Text-Em-All control the name shown on caller ID?

Text-Em-All can't control the name that displays on your contact's caller ID. For landlines that depends on phone-company registration, and on cell phones, it depends on whether your contact has saved your number.

The most reliable way to show a recognizable name is to ask your frequent contacts to save your number. Saving it also helps your calls get past the spam filters on their phone and in their carrier app.

If your numbers are registered and well-paced, and calls are still being labeled across multiple contacts, contact our support team with the affected numbers and carriers, and we'll help you look into it.